When Ken Pozek started his YouTube channel, he wasn’t trying to build a media company, he was just looking for new ways to get leads. But after posting 100 videos in 100 days, everything changed…Now, Pozek Group is a full-scale, media-powered real estate business, closing millions in sales and shaping the future of Orlando’s market. But Ken’s success wasn’t just about making more content, it was about telling better stories, leveraging analytics, and staying in the game when there was no immediate ROI. In this conversation, you’ll hear not only his tactical strategy for growing social channels but also his mindset on pushing the envelope and truly being unconventional.TOPICS FROM THIS EPISODE:Scaling content without losing creativity and how he developed his editing and visual storytelling styleWhat he learned from facing “a million no’s” before getting a yes (including how he landed a video inside Shaquille O’Neal’s mansion)Why some content works—and some flops plus his Monday morning review process for analyzing performanceWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH KEN POZEK:Website: https://www.pozek.com/Instagram: https://www.instagram.com/kenpozek/Youtube: https://www.youtube.com/@kenpozekCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/81Mentioned in this episode:Join the Community!Join here: https://heatherparady.substack.com/Join the Community!

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