Susan George is the founder and CEO of Mediary, where she launches and scales top brands on TikTok through strategic influencer campaigns.As a Pop/Soul recording artist herself, she knows firsthand that pursuing creativity seriously as a career makes you a business. You need to not only be creatively talented but also be intentional about knowing how to monetize.During the pandemic, she started making videos on TikTok, landed big brand collaborations for herself, and eventually helped other creatives land deals and find unique ways to monetize, including, more recently, creating and selling products through TikTok Shop.In this conversation, you will hear:How she negotiates and lands collaborations with big brands (Cliff bar)How she “made her husband an influencer”How she helps influencers create their own productsACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/46 Connect with Susan George: https://www.instagram.com/susangofficial/ or https://www.mediarymarketing.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady Mentioned in this episode:Join the Community!Join here: https://heatherparady.substack.com/Join the Community!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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