How in the WORLD do you tell good stories on social media when folks have an attention span of like 2 seconds? If there is one person to learn from, my friends, I promise, it is Brendan Kane.Brendan is the founder of Hook Point and has been a digital marketing leader since 2005. He has guided major brands and celebrities, pioneered the first YouTube influencer campaign, managed $200 million in marketing, and generated $1 billion in revenue.Today, we talked about how you can drive your content and storytelling forward – even if it is on a niche subject. We unravel how mastery is important to your format and how batching may not always be the best approach.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/8 TOPICS FROM THIS EPISODE:The generalist principle: Why you may not want to “niche down”Why batching your content may not be the best approachAt what point do we “let go” as creators?Mastering a format vs innovationConnect with Brandan Kane: https://brendanjkane.com/ Ask Heather a Question: www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparadyMentioned in this episode:Join the Community!Join here: https://heatherparady.substack.com/Join the Community!

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