Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start.In this debut "Quick Fix" episode, Stéphane Lagresle shares a real story from a high-stakes customer meeting with a major OEM. The Problem: A 45-minute technical presentation that never once mentioned the customer's name, logo, challenges, or goals. Sound familiar?The Solution: The Dinner Party Test - a simple framework that asks whether your presentation style would work at a dinner party. If someone monopolized the entire conversation talking only about themselves, would you want to meet them again?What You'll Learn:The one question that transforms customer presentations: "What do they need to hear?" (not what you want to tell them)How to create an Empathy Map that puts your key decision-maker at the center of your storyA tactical implementation guide for researching customer challenges before every meetingWhy you're competing against every other priority in the room, not just other suppliersPerfect for: Sales teams, account managers, business development professionals, and anyone who presents to automotive customers.Key Takeaway: In automotive, we're not just selling technology - we're competing for attention. Make your presentations about their success, not your features.Connect with Stéphane on LinkedIn or visit thestorytellingtribe.com for more resources on automotive storytelling.Tell us in the comment if you want more Quick Fixes like this!"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related