I went into theatre to watch surgery.I came out rethinking how I communicate.Surgeons have it easier (in one way):One problemOne solutionBuilt-in authorityPatients who have to actWe don’t.We’re asking people to keep going…after the pain is gone.That’s a harder sell.But here’s what surprised me:The most powerful moment wasn’t technical.It was a sketch.On the back of an envelope.Built step-by-step.Personalised.Clear.It made everything click.In this episode:Why drawing beats perfect diagramsHow narrow focus builds trust (and referrals)What surgeons do with referrers that we often don’tAnd the big idea:They can rely on urgency.We have to build value.Connection + individual value.That’s the game. Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Aligned Practicehttps://insideoutpractices.thinkific.com/products/communities/aligned-practiceTo learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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