Ever wanted to raise your fees… stop a long-standing discount… or scrap a system that’s no longer working — but feared the fallout?In this episode, Martin breaks down a simple framework for changing anything in your practice without overcomplicating it, overexplaining it, or eroding trust.You’ll learn:Why “kicking the can down the road” makes changes harder, not easierThe language templates he uses for price rises, policy changes, and payment shiftsHow behavioural science principles like loss aversion, fairness, and framing turn tough conversations into trust-buildersIf you’ve been putting off a change, this is the blueprint for getting it done — without pissing people off.To learn more about Aligned Practice ⁠https://insideoutpractices.thinkific.com/products/communities/aligned-practice⁠Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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