Authority is such an important aspect of success that Cialdini included it in his 6 principles of influence. When the people in your community are deciding who to see they are looking for someone that they can trust. When people are deciding whether they should follow your recommendations they are asking themselves if they trust you. When they are deciding whether to refer someone to you, again trust is the determinant. And quite simply, authority is the fast track to trust. Dr Scott Vatcher is an expert on how you can build authority and shares his approaches in this episode. To learn more about Scott's approach to building authority www.theauthorityco.com Click on the top link "Take the Authority Quiz". 25 questions to see if you are becoming the Go-To Health Authority in your community. Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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