Most workshops are boring.They’re built for efficiency, not impact.Designed to tell, not connect.In this episode, Martin answers a listener’s question: How do you run a regular patient workshop that actually builds connection and helps people see the value of chiropractic care—personally?You’ll learn:Why workshop attendance is dropping (and what to do about it)How to flip the format from “what we do” to “what helps them”A framework that sparks belief shifts—without sounding like a pitchWhat Netflix can teach you about getting people to show upIf you’re still running “new patient orientations,” this one might sting. But it’ll also inspire.Learn more about the New Zealand Lectures, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/ Learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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