Daniel Tunkelang, one of the top search relevance consultants in the United States. He is a data science and engineering executive who has built and led some of the strongest teams in the software industry, including Google. Daniel was a founding employee and chief scientist of Endeca, a search pioneer that Oracle acquired for $1.1B. He was also director of data science and engineering at LinkedIn, and he studied computer science and math at MIT and has a PhD in computer science from CMU. So when it comes to understanding how search engines work and search queries, Daniel knows what he's talking about. Today, he shares insights on how search works and how to make it work for you. You can read more about all things search on Daniel's blogs at QueryUnderstanding.com, or, if you need expert consultation, reach out to him on LinkedIn. Key points include: 04:08: How search engines match content to search queries 09:23: How big companies search functions differ from smaller companies 12:21: The search problems companies experience and solutions offered 21:18: The surprising measures companies have used when compiling search data 25:32: How Daniel approaches search data investigation 32:27: Understanding search for staffing situations 36:35: Behind the scenes of LinkedIn's search function 44:31: How to conduct effective search queries

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