Tineke Keesmaat has over 15 years of consulting experience with McKinsey & Company, Accenture, and as the founder and CEO of TILTCO Inc. She has an MBA from the Richard Ivey School of Business at Western University with a subspecialty in Entrepreneurship and a B.A with Honours in Psychology from Queen's University. In this episode, she talks about the hybrid business playbook her company has published. Key points include: 01:11: The process of developing the playbook 11:49: Developing a podcast series 17:30: The impact of the podcast 26:27: How companies can build a hybrid business You can find out more about the playbook and Tineke's business at www.tiltco.ca. Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

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