Listen to this audiobook in full for free onhttps://hotaudiobook.comID: 236219Title: Marketing Above the Noise: Achieve Strategic Advantage with Marketing that MattersAuthor: Linda J. PopkyNarrator: Karen SaltusFormat: UnabridgedLength: 05:44:00Language: EnglishRelease date: 06-01-15Publisher: Ascent AudioGenres: Business & Economics, Marketing & AdvertisingSummary:Marketing today is out of control. With all the new marketing techniques accessible to the masses, its becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, its a lot of noise.Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.Whats needed is a timeless frameworka way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. Its time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their businessnot just once, but time and time again.Contact: [email protected]

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related