Welcome to an audio-led edition of Unmade.Today’s edition features an interview with the new leadership team at Havas Australia, creative network CEO James Wright and Host/Havas boss Gayle While, a little over three months into their tenure.The first 100 days of Wright and While’s leadership at HavasBack in February, Havas Australia announced two key new appointments: the return from overseas of James Wright as CEO of Havas Creative Network, and Gayle While leading the advertising part of the business as boss of Host/Havas.In Wright’s previous time in Australia he made a name for himself in the PR space turning around Red Agency (now Red Havas). While comes from a creative agency hinterland, including running Clemenger BBDO in Melbourne.In today’s podcast, Unmade’s Tim Burrowes talks to Wright and While about their new remits, previous experiences in communications agencies and dynamic of their leadership alongside a team of creatives.“It’s about bringing back some of our creative confidence, not just as Havas, but the ripple effect into the industry that can have,” While says.“With so many headwinds being thrown at us, we’ve probably lost some of that swagger or bravery in the creative work, now is a brilliant time as an industry to show we’ve got great talent, an embarrassment of riches in creative talent.”Wright wants to remake Havas as a ‘bold, progressive and sexy’ group, while balancing the mission to create ‘stickiness’ for their clients’ brands.The duo also discuss whether the legacy of Havas PR agency One Green Bean and Host at the cutting edge of social media can be resuscitated.Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com

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