The runway is going virtual, empowering new creators and breaking industry boundaries through community-driven digital fashion. In this episode, I chat with Nirmala Shome, the Head of Marketing and Growth at a digital fashion house, The Fabricant, to break down what that means, how they’re trying to build a new fashion industry where everybody participates and profits while leveraging blockchain and augmented reality, how creativity is transcending beyond physical apparel, and the role of fashion in gaming. With over 15 years of experience across digital agencies, e-commerce platforms, and immersive startups, Nirmala has honed her expertise as a digital producer, community builder, and storytelling marketer for emerging technologies, having worked in advertising and digital production in both Melbourne and New York.Learn why major luxury brands are now investing in digital-only clothing and products tailored for virtual worlds and metaverse environments. Gain strategic insights on co-creation, authenticity, and digital ownership from a leader guiding a fashion startup through rapid technological shifts.We dive into:2:00 Nirmala's Career Journey and Transition into Digital Fashion05:00 Exploring the Potential of Digital Technology in Fashion09:00: The Shift from Traditional Marketing to Digital Marketing12:08 The Journey from Australia to New York and Europe and their different work environments 16:08: The Impact of Digital Technology on Fashion Industry20:04: The Role of Community in Web 3.023:06: The Influence of Different Work Cultures on Career27:02: The Evolution and Future of Digital Fashion30:40: The Challenges and Opportunities in Digital Fashion33:50: The Role of Gaming in the Future of Digital Fashion38:00: The Impact of Digital Fashion on Consumer Behavior41:50: The Intersection of Fashion, Culture, and Community44:08: The Role of Blockchain in Digital Fashion48:00: The Ethical Considerations in Digital Fashion50:08: The Transition from Community to Marketing and Growth54:50: The Future of Metaverse and Digital FashionBio:Nirmala Shome joined The Fabricant in 2020 and has worked across product and production. She is now heading up the Marketing and Growth pillar to focus on The Fabricant's mission to grow and nurture the new digital-only fashion ecosystem. She started off in advertising and digital production, working across Melbourne and New York, and is now based in Amsterdam.For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/nirmala-shome💾 DIVE INTO WEB3 If you’ve been wanting to dive in to learn more about Web3, check out this free guide I put together for you: https://www.aribajahan.com/get-web3-guide🔗 CONNECT WITH NIRMALA SHOMETwitter: https://twitter.com/nirmala_shomeLinkedIn: https://www.linkedin.com/in/nirmalashome/Newsletter: https://ok.substack.com/🔗 CONNECT WITH ARIBA JAHANInstagram: http://www.instagram.com/aribajahanLinkedin: https://www.linkedin.com/in/aribajahan/Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOswTwitter: http://twitter.com/aribajahan 💻SUBSCRIBE TO THE NEWSLETTERGet exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: unmissableswithariba.com🙏 LEAVE A REVIEWIf you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! Get full access to Unmissables with Ariba Jahan at unmissables.substack.com/subscribe

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