Unpacking the Digital Shelf

Calm the F&^% down, and Other Thoughts on Agentic Commerce, with Russ Dieringer, Founder and CEO of Stratably

16 Mar 2026

Contributed by Lukas

We really are trying desperately hard to be the no-hype machine on all this AI and Agentic stuff. We have an incredible partner in that effort, who br...

The GUIDE Framework for Strategic AI Prompting, with Lauren Schiavone, Founder at Wonder Consulting

09 Mar 2026

Contributed by Lukas

Lauren Schiavone spent 17 years at P&G as a brand manager and a builder of ecommerce from the ground up. She has now taken that wealth of process, tec...

From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

03 Mar 2026

Contributed by Lukas

How do kids, parents and shoppers really discover brands today, and what does that mean for marketers trying to keep up? In this episode, Teresa sits ...

AI Prompting Cheat Codes for Ecommerce Success, with Chris Perry, Chief Learning Officer at firstmovr

02 Mar 2026

Contributed by Lukas

Over the past year Chris Perry, Chief Learning Officer at firstmovr, has had literally, and I mean that literally, hundreds of conversations with ecom...

From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands

23 Feb 2026

Contributed by Lukas

Reckitt. Red Bull. Congo Brands. Working across an ecommerce powerhouse, to one of the most vibrant brands in the industry, and now at a feisty startu...

“Just Go For It!”, and Other Stories from the Front Lines of AI Imagery, with Cliff Crosbie, VP, AI Consultancy at Bynder

16 Feb 2026

Contributed by Lukas

With 4500 customers across every industry creating digital assets inside their platform, Bynder has a bird’s eye view of the rapid transformation of...

New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak

09 Feb 2026

Contributed by Lukas

Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't ha...

Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega

03 Feb 2026

Contributed by Lukas

When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t w...

Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid

02 Feb 2026

Contributed by Lukas

Today, PDP imagery packs more of a punch in search and conversion than ever before, as the carousel becomes a full-funnel storyteller for both humans ...

Earn Early Trust to Win the Longer Consumer Consideration Cycle, with Daniel Reid, Principal Insights Analyst at Similarweb

26 Jan 2026

Contributed by Lukas

The holiday shopping season is always the perfect petri dish for how consumer behavior is shifting, and the data from their journeys should be listene...

What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive

19 Jan 2026

Contributed by Lukas

The ecommerce industry over the last decade has relied upon the kindness of strangers, to paraphrase Tennessee Williams. People who, on the path of th...

New Research: Reinventing the Organization for Omnichannel Success, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute

12 Jan 2026

Contributed by Lukas

Getting omnichannel “right” is essential for sustained growth, profitability, and competitive advantage in today's rapidly evolving commerce lands...

Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink

05 Jan 2026

Contributed by Lukas

As retail media spending explodes and traditional measurement methods struggle to keep pace amidst inconsistent KPIs across retailers, marketing mix m...

Eat Your Pancakes to Fuel AI Big Bet Outcomes, with John Rossman, Managing Partner at Rossman Partners

22 Dec 2025

Contributed by Lukas

Incremental growth in the future across ecommerce and agentic commerce will be unlocked by two major AI-driven trends - increased scale with increased...

Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive

16 Dec 2025

Contributed by Lukas

Building digital shelf capability in emerging markets is a very different challenge, and few people know that better than Anna Adams. After leading eC...

Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG

15 Dec 2025

Contributed by Lukas

We have long looked to Jeriad Zoghby, CPG C Suite whisperer across leading commerce roles at Accenture and until recently Chief Commerce Strategy Offi...

A Retail Media/PDP Silo-Busting Deep Dive, with Jack Lindberg, Head of Product Strategy & Design at Shalion

08 Dec 2025

Contributed by Lukas

As long listeners of this podcast know, there’s few things that tick us off more than the retail media team and ecommerce team, and even supply chai...

Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle

01 Dec 2025

Contributed by Lukas

When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen w...

Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead

24 Nov 2025

Contributed by Lukas

The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. T...

The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel

17 Nov 2025

Contributed by Lukas

The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and ...

Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io

10 Nov 2025

Contributed by Lukas

The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeti...

Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones

04 Nov 2025

Contributed by Lukas

Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retaile...

The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce

03 Nov 2025

Contributed by Lukas

“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d...

The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero

27 Oct 2025

Contributed by Lukas

For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% ...

Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger

20 Oct 2025

Contributed by Lukas

A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a...

Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem

13 Oct 2025

Contributed by Lukas

It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilev...

Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx

06 Oct 2025

Contributed by Lukas

Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to dri...

The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo

30 Sep 2025

Contributed by Lukas

From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future o...

Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne

29 Sep 2025

Contributed by Lukas

As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wis...

Crossover Podcast Part 2: Humans + AI: Balancing Culture, Creativity, and Commerce Growth

22 Sep 2025

Contributed by Lukas

In our first ever two part cross over podcast with Future Commerce we dive into the new DSI research on omnichannel org structures. Part 1 over on the...

The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk

15 Sep 2025

Contributed by Lukas

Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail medi...

Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate

08 Sep 2025

Contributed by Lukas

Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole...

Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates

02 Sep 2025

Contributed by Lukas

In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Trea...

The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo

01 Sep 2025

Contributed by Lukas

With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Bu...

New Retail Media Strategy Benchmark Study - Where do you rank?, with Gregor Murray, VP of Strategy, Digital Commerce Global

25 Aug 2025

Contributed by Lukas

Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, ...

Preparing to Win at AI-Powered Product Discovery, with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson

18 Aug 2025

Contributed by Lukas

I found our conversation today about the AI-transformed future of commerce with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson, both ...

2025 in Focus: The State of Digital, Marketing & eComm in Australia

12 Aug 2025

Contributed by Lukas

In this episode, we break down the key findings from the 2025 Digital, Marketing & eComm in Focus report — a comprehensive look at the evolving digi...

Content is the New Commerce and Other AIR Takeaways, Andrea Leigh, Founder & CEO, Allume Group

11 Aug 2025

Contributed by Lukas

Every six months, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest dat...

Building the Perfect Store Online at Scale and Speed, with Swagat Choudhury, Global Director of Perfect Store Online at Mars

04 Aug 2025

Contributed by Lukas

Our guest today, Swagat Choudhury, Global Director of Perfect Store Online at Mars has been steeped in the evolution of digital commerce for almost 20...

From Billboard to Buy Button: Infusing Brand Everywhere, with Roald Van Wyk, Global Creative Commerce Lead at IPG

28 Jul 2025

Contributed by Lukas

In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experien...

Uniting Media and Merchandising for Growth at Kroger, with Jenny Holleran, VP at Kroger Precision Marketing and Jorge Alfonso, Head of Digital Merchandising at Kroger

21 Jul 2025

Contributed by Lukas

Across brands and retailers, we are starting to see the long-standing silos that stand in the way of efficiency, growth, and accountability start to c...

From Cannes to the Future: AI, Brands & the Power of Human Connection

14 Jul 2025

Contributed by Lukas

Recorded live from Cannes Lions, this episode dives into the future of commerce, creativity, and connection with special guest Eric. We unpack why bra...

Trends in Amazon Brand Strategy and Innovation, with Jay Lovelace, CEO at Jungle Scout

07 Jul 2025

Contributed by Lukas

These are, how should I say it, interesting times to be a seller on Amazon. It’s good to be able to make decisions based on data in the midst of the...

Surfing the Retail Media Wave, with Paul Brooks, Partner at Tenet Advisory & Investments, ex-Coles 360

30 Jun 2025

Contributed by Lukas

For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to di...

The Budget Flows Where the Performance Goes and Other OmniCommerce Lessons, with Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue

30 Jun 2025

Contributed by Lukas

I don’t know whether it’s a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefu...

BONUS EPISODE: Live Recaps from Cannes Lions Festival of Creativity

23 Jun 2025

Contributed by Lukas

On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gi...

Live from Cannes Lions with Jeff Cohen from Amazon Ads

23 Jun 2025

Contributed by Lukas

Tune in to hear some of Amazon’s announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.

Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM

16 Jun 2025

Contributed by Lukas

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefr...

The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1

09 Jun 2025

Contributed by Lukas

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey...

Operationalizing 3P for Greater Profitability and Growth, with Jordi Vermeer, VP of Revenue, North America at ChannelEngine

02 Jun 2025

Contributed by Lukas

Love starting out with facts! Did you know, 47% of shoppers now start their buying journey on marketplaces. And 63% of consumers prefer buying from ma...

Using Unit Economics to Guide Decisions in Uncertain Times, with Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce

26 May 2025

Contributed by Lukas

Times of chaos and uncertainty do have an uncomfortable but necessary side effect of focusing one’s mind both on what is important and what is withi...

Conquer Amazon Vendor Central and Win, with Justin Leigh, CEO at Workflow Labs

19 May 2025

Contributed by Lukas

Winning search and driving conversion are the two ecommerce victories that get the attention of the Amazon algorithm and drive the flywheel. Turns out...

It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind

12 May 2025

Contributed by Lukas

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win o...

Legal Can Be Your Best Commercial Business Partner, with Josh Jacobs, Legal Director at North America Core Reckitt

05 May 2025

Contributed by Lukas

Risk vs. reward. Does it always need to be a binary choice? Do you and your legal teams always need to be at odds? Well, there’s a new lawyer in tow...

Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI

28 Apr 2025

Contributed by Lukas

Welcome to our first cross over podcast with eCommerce Braintrust. I joined Jordan Ripley & Julie Spear from Acadia as we chatted with Jon Harding, CI...

The Coalition of the Willing, with Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon

21 Apr 2025

Contributed by Lukas

So when Lauren invited Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon, onto the podcast I immediately went to her LinkedIn, and ...

Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue

14 Apr 2025

Contributed by Lukas

The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Today’s guest, Sunava Dutta, C...

“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey

07 Apr 2025

Contributed by Lukas

“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment M...

It’s Our 300th Episode - What Have We Learned?, with co-hosts Peter Crosby, Lauren Livak Gilbert, and Rob Gonzalez

31 Mar 2025

Contributed by Lukas

Three hundred freakin’ episodes of Unpacking the Digital Shelf! We celebrate by bringing together the 3 co-hosts to squeeze out the lessons learned ...

The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr

24 Mar 2025

Contributed by Lukas

Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financ...

Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably

17 Mar 2025

Contributed by Lukas

Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your ...

From SEO to GEO - How to Win the Battle for the AI Agent’s Attention, with Max Sinclair, Founder & CEO at Ecomtent

10 Mar 2025

Contributed by Lukas

In the 2024 holiday shopping season, use of AI chatbot shopping rose 6,000% over the prior year, according to Adobe. Those are searches driven by the ...

Riding the Waves of AI Innovation, with Brian Yamada, Chief Innovation Officer at VML

03 Mar 2025

Contributed by Lukas

Brian Yamada, Chief Innovation Officer at VML, says this era of AI innovation could be best described using the title of the Oscar Winner for Best Pic...

Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods

24 Feb 2025

Contributed by Lukas

After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dyna...

35 Years of Leading Transformation at a Global CPG Powerhouse, with Angela Mangiapane, President, Mars Global Services

17 Feb 2025

Contributed by Lukas

During her 35 years at Mars, Angela Mangiapane has been a leader in the front office, the middle office, and the back office, most recently as Preside...

Limiting Beliefs Holding Back? You Can S.N.A.P. Out of It, with Erica Anderson Rooney, author of Glass Ceilings and Sticky Floors

10 Feb 2025

Contributed by Lukas

I’m assuming all of you listening are human, so I also assume all of you, like me, struggle with beliefs about ourselves and our capabilities that h...

That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ

03 Feb 2025

Contributed by Lukas

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have ne...

The ENDCAPS: Celebrating Best-in-Class Digital Merchandising and PDP Activation

27 Jan 2025

Contributed by Lukas

The best part of being in the digital commerce community is how we are all continuously sharing with, and learning from, each other. It’s especially...

NRF 2025 Recap: Retail Innovation and the Trends Shaping 2025

20 Jan 2025

Contributed by Lukas

Digital shelf talkers, virtual try-ons, AI warehouse robots - these were just some of the technology that Andrea K.Leigh and I saw at NRF 2025 last we...

Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue

13 Jan 2025

Contributed by Lukas

The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piec...

The "X" Factor: Elevating Retailer eCommerce Through Experience-Driven Product Content, with Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines

06 Jan 2025

Contributed by Lukas

Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and servi...

Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)

30 Dec 2024

Contributed by Lukas

Consumers' shopping behaviors are ever changing and they are rewriting the rules. Brands who understand their consumer preferences and desires, what c...

Maximizing Retailer Relationships: How to Win with Joint Business Planning, with Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union

23 Dec 2024

Contributed by Lukas

In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are b...

Commerce Opportunities Down Under, with Teresa Sperti, Founder & Director at Arktic Fox

16 Dec 2024

Contributed by Lukas

G’day Mates! That’s right, listeners, today we are going down under, to dive deep into the intricacies and opportunities for brands in the Austral...

Composing the Next Wave of Contextual Shopping Experiences, with James Semple, Product Management Director at Salesforce

09 Dec 2024

Contributed by Lukas

For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buyi...

Retail Media 2025, with Russ Dieringer, Founder and CEO of Stratably

02 Dec 2024

Contributed by Lukas

Our listeners have a love/hate relationship with retail media and every organization continues to wrestle with how to organize, execute, and measure i...

Audience and Content Come Before Product, with Ash McMullen, Head of Ecommerce at Advantice Health

25 Nov 2024

Contributed by Lukas

Product innovation has been around for centuries, ever since cave dwellers invented the first club to make dinnertime easier. In this new commerce era...

What’s My iROAS and Other Questions that Demand Answers, with Andrew Criezis, President at NIQ

18 Nov 2024

Contributed by Lukas

Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear s...

The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager for Commerce Cloud at Salesforce

11 Nov 2024

Contributed by Lukas

Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the...

Become a Beloved Brand, with Andrea Leigh, Founder & CEO, Allume Group

04 Nov 2024

Contributed by Lukas

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data t...

Amazon AI is Changing the Rules of the Search Game On You, with Spencer Millerberg, Founding Partner at DetailPage.com

28 Oct 2024

Contributed by Lukas

A few weeks ago, Spencer Millerberg, Founding Partner at DetailPage.com was on the podcast talking about the latest in SEO trends in digital commerce....

Transforming for the Era of Profitability, with Jamie Schwab, Vice President, Global Digital Commerce at Colgate-Palmolive

21 Oct 2024

Contributed by Lukas

The pressure to achieve omnichannel growth profitably is on, and it’s changing the way brands need to operate. Jamie Schwab, now Vice President, Glo...

Empathy and Envy Can Drive Your Org to Customer Centricity, with Jennie Alexander, Ecommerce and Digital Consultant

14 Oct 2024

Contributed by Lukas

With 25 years in digital commerce, seasoned by tenures at Estee Lauder and J&J, Jennie Alexander has learned the essential ingredient of commerce - al...

The Ecommerce SEO Game is Shifting Dramatically, with Spencer Millerberg

07 Oct 2024

Contributed by Lukas

Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffi...

The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty

30 Sep 2024

Contributed by Lukas

When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting ...

Defensive Selling Strategies at Amazon, with Martin Heubel, founder of Amazon consultancy Consulterce

23 Sep 2024

Contributed by Lukas

It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts...

To Operationalize AI, Take the Blue Pill and Enter the MAITRIX, with Chris Perry and Oskar Kaszubski, Co-Founders of firstmovr

16 Sep 2024

Contributed by Lukas

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past t...

Mapping Your Way to the Digital Product Passport, with Raphael Gutierrez, Director of Global PXM and Product Strategy at Valtech

09 Sep 2024

Contributed by Lukas

The drive towards a more sustainable future is gaining a lot of momentum under the requirements of the Digital Product Passport regulations passed rec...

A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing

03 Sep 2024

Contributed by Lukas

The criss-cross journey of today’s omnichannel shopper, from digital to in-store and back again, means that your retail media messages of inspiratio...

Using Data to Identify and Drive Omnichannel Growth Use Cases, with Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills

26 Aug 2024

Contributed by Lukas

The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands...

Why We are Like Bees, and Why it Really, Really Matters, with Byron Reese, Futurist and Author of “We Are Agora”

19 Aug 2024

Contributed by Lukas

Almost 2 months ago to the day, we had Futurist and Author Byron Reese on the podcast to talk about AI and its possibilities and risks. I warned you a...

TikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at Teikametrics

12 Aug 2024

Contributed by Lukas

Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advanc...

Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph, Founder & CEO of MikMak

05 Aug 2024

Contributed by Lukas

The cookie has finally crumbled. Consumers are shopping and buying everywhere they darn well please. Brands and retailers are fighting over margin mor...

How to Get Your CEO’s Attention for the Big Swings of Commerce, with Jeriad Zoghby, Chief Commerce Strategy Officer at IPG

29 Jul 2024

Contributed by Lukas

Driving growth while cutting costs - the gordian knot of commerce today. Our listeners know that achieving that over the longer term will require deep...

Content Quality, Speed, and Lower Cost - You CAN Have All Three, with David Feinleib, Founder and CEO at It’sRapid.ai

22 Jul 2024

Contributed by Lukas

Dave Feinleib has been at the forefront of content and commerce throughout the last decade of the digital shelf, and he is now pouring that knowledge ...

Sure, Price, But Trust? That’s the Clincher, with Andrea Leigh, Founder & CEO, Allume Group

15 Jul 2024

Contributed by Lukas

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data t...

Aim Much Higher, Move Much Faster, with Steve Dennis, bestselling author of Leaders Leap: Transforming Your Company at the Speed of Disruption

08 Jul 2024

Contributed by Lukas

Folks, we live in a VUCA world: volatile, uncertain, complex, and ambiguous. To thrive in this environment, transformation by inches will simply not b...

The Scoop from the Beaches of Cannes, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute

01 Jul 2024

Contributed by Lukas

A couple of weeks ago, the advertising and communications industry gathered on the beaches of Cannes for the Cannes Lions Festival of Creativity. In a...

LIVE FROM CANNES LIONS: Navigating the Amazon Canvas with Jeff Cohen, Principal Evangelist at Amazon Ads

24 Jun 2024

Contributed by Lukas

Live from the Cannes Lions Festival of creativity where commerce and retail media took center stage we turned to Jeff Cohen, Principal Evangelist at A...

Worried about AI? Byron Reese is 93% Sure You Don’t Have to Be, with Byron Reese, Futurist and Author of “We Are Agora”

17 Jun 2024

Contributed by Lukas

There are tremendous amounts of trepidation and hope being invested in AI right now, with often trepidation winning out. Is all this angst really nece...