In this episode, I explore the evolving landscape of marketing, emphasising its importance for businesses even in a word-of-mouth-driven ecosystem. I discuss changing consumer behaviour, the necessity of a strong offering, and the need for marketing content to resonate with your audience. The conversation highlights the importance of understanding the audience's journey and tailoring marketing efforts to meet their specific needs.TakeawaysMarketing starts with our offering, not how we promote.The content we put out needs to cut through the noise.Understanding what makes our offering outstanding is crucial.Marketing should help people get ready to buy from us.We need to cater to different audience segments based on their journey.Hand-raiser content helps us understand where our audience is.Marketing works hard when it shows why we're the best for our audience.Sound bites"Is marketing what we think it is?""What makes what we offer so outstanding?""Marketing starts with what we offer"____________________👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)My training leans on tried-and-tested methods that are completely tailored to our niche.Work with me to breathe life into YOUR definition of success:#1 Bespoke 1:1 MentoringHigh-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.#2 The Tutors' MastermindThe leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.#3 The Group Class CourseGet lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.This podcast is recorded using Riverside. Sign up for your account here (free plan available)____________________Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.© 2024 Sumantha McMahon

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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