In this episode, I explain why the benefits versus features approach no longer works in education businesses.Parents, students, and schools are not just buying outcomes. They are buying trust, connection, and how it feels to work with you.I share how to move beyond transactional marketing and start creating desire before you sell. We look at how to create your customer psychologically, lead with empathy, and use emotive messaging that resonates.We cover education marketing, tutor branding, client psychology, selling with empathy, and creating meaningful connection in your messaging.Enjoy :-)Sumantha____________________👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)My training leans on tried-and-tested methods that are completely tailored to our niche.Work with me to breathe life into YOUR definition of success:#1 Bespoke 1:1 MentoringHigh-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.#2 The Tutors' MastermindThe leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.This podcast is recorded using Riverside. Sign up for your account here (free plan available)____________________Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.© 2024 Sumantha McMahon

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