Why does holiday marketing do such a good job? When the calendar turns its page to December, it signals one of the busiest buying and selling seasons of the year. This year especially, it’s never been harder to be a consumer during the holidays. Dr. Adam Slobodzian, an assistant professor at the University of Saskatchewan’s Edwards School of Business who specializes in marketing and consumer research, said pressure on consumers during the holidays is at an all-time high. With rising prices and the slew of holiday marketing that targets directly at our nostalgia and our spirit for the season, there is a lot of content bombarding consumers each holiday season competing for attention, or convenience, or the best possible deals. On this episode of the USask Signature Series podcast, we answer the question: “What makes holiday marketing so effective?” Listen to the episode to learn more! Host: Matt Olson Producers: Matt Olson and Leslie-Ann Schlosser Editor: Matt Olson Graphics and Marketing: USask Research Profile and Impact office Original Music created by Silas Friesen Questions? Email [email protected] out USask research on Instagram, X/Twitter, LinkedIn and on the University of Saskatchewan's web pages!

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