📌In this power-packed episode, Heather Bayer is joined once again by vacation rental marketing guru Mark Simpson of Boostly. Mark returns for his fifth appearance on the podcast - and this time, he's bringing an urgent message for vacation rental professionals across North America: The FIFA World Cup 2026 doesn't start in June... it starts on December 5, 2025. That's the date the match draws are announced, and it's also when the first wave of global bookings will begin. If you're located in or near any of the 16 host cities across the U.S., Canada, and Mexico, this episode is your 48-hour warning to update your pricing, minimum stays, and booking policies before fans (and corporates!) snatch up your nights at undervalued rates. 🌎 Cities Hosting FIFA 2026: Vancouver, Seattle, San Francisco, Los Angeles, Guadalajara, Mexico City, Monterrey, Houston, Dallas, Kansas City, Atlanta, Miami, Toronto, Boston, Philadelphia, New York/New Jersey. If you're within a 1-3 hour drive of any of these cities, this episode is especially important for you. ________________________________________________________________________________________________________ 📣 Midroll Sponsor: STRAIT Chat & the AI Ambassador Program This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning. And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS640

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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