In this second episode of our 2-part conversation with VTEX analyst in residence, Jordan Jewell, we continue to discuss the 6 trends defining the future of commerce. Formerly at IDC where he launched their commerce practice, Jordan joined VTEX to assist B2C and B2B brands in growing their sales over digital channels. In his own words, he acts as a detective, economist, statistician, journalist, critic, storyteller, and evangelist to provide actionable advice in areas such as merchandizing, channel management, marketplaces, product information management, payments, personalization, order management, and more. From channel explosion to decentralised commerce, in this 2-part interview we provide the 6 most pivotal trends that brands need to take note of if they want to deliver on the all-important customer experience.

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