Most people think of security as locks, alarms, maybe a guard at the gate. Necessary, but hardly glamorous.But for billionaires, A-list celebrities, and CEOs whose faces appear on magazine covers, security isn’t just a side concern. It’s a central part of life. It’s not just about keeping intruders out. It’s about protecting freedom, privacy, and reputation in a world where everyone is watching.And what these firms really sell isn’t bodyguards, bulletproof cars, or intelligence briefings. They sell three intangibles: discretion, loyalty, and the promise of being “always on.”And here’s the application for you: when you work with affluent clients, your silence is part of your brand. Don’t just provide value—become the person they trust to handle sensitive details without ever putting them at risk.If you want to learn how to use stories to build that kind of trusted aura around your brand, grab a copy of Velvet Rope StorySelling at GetWealthyClients.com.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related