What if your marketing is working exactly as intended—more traffic, more inquiries, more sales calls—and it's actually making your business worse?In this episode of The Velvet Rope Playbook, you'll meet Ethan Caldwell, a successful private aviation broker who discovers that generating more leads isn't the same thing as attracting better clients.You'll learn why marketing to affluent prospects sometimes needs to repel as well as attract, how to determine whether your positioning sounds exactly like your competitors, and a simple way to make your marketing start qualifying prospects before you ever speak with them.If you sell a premium service, the goal isn't necessarily more attention. It's having more of the right people arrive already understanding why they should be talking to you.For more strategies, books, programs and information about working with me personally, visit GetWealthyClients.com.And be sure to subscribe to The Velvet Rope Playbook so you don't miss future episodes. If you know someone who would benefit from this one, please pass it along.Keywords: Affluent Clients, Wealthy Clients, Client Attraction, High-Quality Leads, Premium Clients, Luxury Marketing, Affluent Marketing, Expert Positioning, High-Ticket Clients, Marketing Strategy#AffluentClients #WealthyClients #ClientAttraction #PremiumClients #LuxuryMarketing

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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