Veterinary clinics are currently facing a market shift where appointment volumes are down, revenues are tightening, and relief staffing has become both expensive and administratively messy. This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Andrew Ciccolini, co-founder of Serenity Vet, about a new subscription-based relief management model that replaces 20% transaction fees with a streamlined, flat-fee platform. Dr. Andrew shares how clinics can use data-driven tools—like profitability calculators, market benchmarks, and Average Check Transaction (ACT) tracking—to ensure relief shifts drive revenue rather than just filling gaps. Learn how to reclaim control of your relief network, reduce administrative burnout, and run a more profitable practice in a shifting economy. Learn more about the Serenity Vet. Dr. Ciccolini recommends "Do What Matters Most: Lead with a Vision, Manage with a Plan, Prioritize Your Time" by Rob and Steven Shallenbergers.

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