This week, Shawn Wilkie and Dr. Ivan Zak welcome David Nietzke, the Chief Operating Officer at Snout, to discuss a transformative approach to veterinary wellness plans. As veterinary costs rise and visit frequencies decline, many clinics struggle with "legacy" wellness models that create administrative nightmares and delayed cash flow. David shares how Snout has redesigned the experience by financing transactions upfront, ensuring clinics get paid immediately while pet owners enjoy predictable, interest-free monthly payments. You will learn how removing the financial barrier of the exam fee can skyrocket client compliance and visit frequency. From mapping messy PIMS codes to securing a $110M capital injection to fund clinic payouts, David explains how Snout aligns the incentives of the pet owner, the provider, and the patient. This episode offers a roadmap for any practice looking to transition from reactive care to a thriving, proactive preventive model without the traditional risks of "do-it-yourself" plans. Learn more about the Snout. David recommends TEDx Talks: "What Being a Veterinarian Really Takes" by Melanie Bowden, DVM

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