In this episode, Shawn Wilkie and Dr. Ivan Zak welcome Tanika Hall, serial entrepreneur and founder of ZooDoc, to discuss a significant shift in the veterinary industry: the transition from managing overcapacity to needing proactive lead generation. Inspired by her struggle to find care for a sick frog, Tanika built ZooDoc to connect pet parents with trusted professionals, especially those specializing in exotics. The conversation explores how ZooDoc's B2B2C model supports clinics by providing tele-triage tools, transparent pricing, and flexible financing. As veterinary practices face new economic pressures, Tanika explains why technology should focus on building trust and bridging the gap between clinical expertise and patient accessibility. Learn more about the ZooDoc. Tanika recommends "All About Love: New Visions" by Bell Hooks.

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