This week, Shawn Wilkie and Dr. Ivan Zak sit down with Dr. Brad Waffa, a small animal and exotics veterinarian and co-founder of Truss Vet - Veterinary Urgent Care, to discuss the growing need to define urgent care in veterinary medicine. Dr. Waffa explains how Truss Vet fills the gap between overburdened general practices and high-cost emergency hospitals by providing true intermediate care. He shares how Truss Vet's unique operational model helps protect veterinary team members from burnout while delivering exceptional patient experiences. The discussion also touches on how practices can navigate changing market pressures, build strong referral relationships with local GPs, and continuously innovate to support both clinicians and pet owners. Learn more about Truss Vet - Veterinary Urgent Care. Dr. Brad Waffa recommends "The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company" by Robert Iger. He also mentions currently re-reading "The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers" by Ben Horowitz.

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