How do you provide an exceptional customer experience? So good that it drives loyalty among your customers and generates repeat business? It all starts with understanding and identifying customer needs. Today, we’re going to talk about understanding customer needs at each level of Maslow’s Hierarchy of Needs, and how it applies to the business of voice over. Voice over is, at its best, a business of service. It's not just providing a service as opposed to a product, although the product is crucial. What I mean is, voiceover is a business of service to others. When we’re doing our jobs right, we are solving a real, tangible problem for people. We’re doing something for them that they cannot do for themselves. We’re helping them in a very real way. If clients could solve the problem themselves, they would. But they can’t. Because they’re not trained professionals who do what we can do. One way of understanding the service we provide it to look at it through the lens of Maslow's Hierarchy of Needs. Chapters: 0:00 – 0:29 Driving Amazing Customer Experiences 0:29 – 2:00 VO Is a Business of Service to Others 2:00 – 4:04 Maslow’s Hierarchy of Needs 4:04 – 5:06 1. Physiological Needs 5:06 – 6:30 2. Safety Needs 6:30 – 8:33 3. Belongingness and Love 8:33 – 9:33 4. Esteem Needs 9:33 – 10:19 5. Self-Actualization 10:19 – 11:02 Links, Thanks, and Close ___________________ ▶️ Watch this video next: https://youtu.be/Jf-1qe6jyh8 SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-po... 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup/ Say Hi on Social: https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.): For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/ Send us a textSupport the show

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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