On this week's episode of the Voices of Customer Experience, we talked to Shareef Mahdavi, president and co-founder of SM2 Strategic. As a speaker and consultant, he's on a mission to help doctors be better at their chosen profession by merging the core tenets of patient experience with those of customer experience, and goes in-depth with his new book, Beyond Bedside Manner. 🟠About Shareef Mahdavi Shareef Mahdavi is the son of a pediatrician and grew up in Bethesda, Maryland. Although he didn’t become a doctor, he’s been working with them since graduating from the University of Michigan in 1985. With an entire career in healthcare and medical devices, he led the commercial marketing launch in the US of the laser platform used in LASIK eye surgery, which has gone on to become the most widely performed elective surgical procedure both in the US and worldwide. Since starting SM2 Strategic in 2001, he has advised dozens of medical companies on the launch of their technologies. In addition, he has worked with hundreds of doctors and their practices on how to create more value by improving the patient experience. A gifted writer and speaker, he has published over 100 articles on business issues affecting medical doctors and has spoken at numerous medical conferences in the US and abroad. Get more information at beyondbedsidemanner.com 🟠Connect with Shareef Mahdavi Follow Shareef Mahdavi on LinkedIn Follow Shareef Mahdavi on Twitter @shareefmahdavi 🟠Would you like to read the full interview? Access the transcript on our blog at https://voicesofcx.com/why-patient-experience-and-customer-experience-deserve-to-be-equal-shareef-mahdavi/?utm_source=soundcloud&utm_medium=description 🟠Connect with the Voices of CX Follow Worthix on LinkedIn And Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary 🟠About the Voices of CX Podcast The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table 📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).

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