Meet Predrag Mandelbaum, the innovative force behind MoreScreens - a company on a mission to deliver video to every device imaginable. From smartphones to smart TVs, set-top boxes to game consoles, they're tackling one of streaming's greatest challenges: multi-device compatibility. Founded in 1999 with live events in Italy, MoreScreens has evolved from basic streaming into a complete end-to-end OTT solution provider. What began as live video delivery gradually expanded to include VOD, content management systems, and multi-device support as customer demands grew. Today, they power streaming services for telecom operators, broadcasters, content providers, and sports organizations across Europe. The conversation delivers fascinating insights into European streaming infrastructure, where regulatory requirements often dictate on-premises deployments rather than public cloud solutions. GDPR compliance and data sovereignty concerns create a distinctly different operational landscape compared to markets like the United States. Predrag notes that while public cloud services might offer flexibility, many European operators prefer keeping infrastructure in-country for both regulatory compliance and cost control. Optimization emerges as MoreScreens' defining philosophy. Predrag shares a remarkable customer migration where they reduced server count from 25 to just 6 - a testament to their engineering efficiency. Their pragmatic approach to AI yields equally impressive results: an SVOD provider using their AI-powered personalized messaging saw a 15% reduction in subscriber churn when users attempted to cancel. The discussion covers the future of streaming technologies, including AI applications for content discovery, metadata enrichment, and storage optimization. Their "AI storage optimizer" leverages machine learning to predict popular content and intelligently cache it, potentially reducing storage requirements tenfold - critical savings for operators managing hundreds of catch-up TV channels. Whether you're a streaming technology enthusiast, video engineer, or content provider navigating the complex world of multi-device delivery, this conversation provides valuable insights into the technical challenges and innovative solutions shaping the future of video streaming. Check out morescreens.com to learn how they're making "video on every device" a reality.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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