As you might have heard, the European AI Act 🇪🇺, was officially adopted last week following a political agreement in December 2023. It represents the world's first comprehensive legislation to regulate artificial intelligence (AI) systems within the European Union. This ground-breaking regulation aims to: “Ensure that AI systems deployed in the EU are safe, transparent, traceable, non-discriminatory, and environmentally friendly, while promoting innovation and competitiveness.” For crisis and risk communication professionals, the implications of this new legislation are significant and complex. In this Wag The Dog edition, I’ll try to get my head around the implications for crisis communication.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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