Alex Adelman is the Founder & CEO @ Lolli (https://www.lolli.com). Backed by WAGMI Ventures, Founders Fund, Bain Capital Ventures, Alexis Ohanian/776, Mr. Beast’s Night Ventures, & more, Lolli enables shoppers to get up to 30% back in cash or bitcoin across 25,000+ top stores with the free Lolli browser extension & mobile app. With partners like Nike, Chewy, Microsoft, Sephora, & Lowe’s, Lolli is building the category-defining company for bitcoin rewards. In this episode we talk about how to get partnerships right (in such a partnership-driven model), earliest challenges and earliest surprises that shaped the DNA of Lolli, how to avoid common mistakes of building in crypto (hint: survive!), what crypto’s getting right (and wrong) in 2024, and much more.

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