Are you ready to maximize your HubSpot platform's data protection and automation capabilities? In this episode of Wake Up, Customer Platform, we explore game-changing updates that strengthen data reliability and expand personalization options. Join Chris Carolan, Casey Hawkins, and George B. Thomas as they walk through twelve significant platform updates, focusing on the features that will have the biggest impact on your daily HubSpot workflows. Key highlights include: - **Seamlessly Restore CRM Data**: Discover how unified data backup automatically captures your CRM data every day for the last 14 days, allowing you to roll back to any point in time without creating manual backups and selectively restore only the data segments that need fixing. Join beta: https://app.hubspot.com/l/product-updates/?rollout=253910 - **Segment Membership History**: Learn how the new detailed membership history log helps you troubleshoot unexpected changes by showing which records were added or removed from segments, when it happened, and what caused the change. Join beta: https://app.hubspot.com/l/product-updates/?rollout=281995 - **Add Line Items to Custom Objects**: Understand how you can now use the Data Model Builder to create associations between line items and custom objects with no custom code or workarounds required, expanding what's possible with custom object modeling. Learn more: https://app.hubspot.com/l/product-updates/?rollout=279885 - **Personalization App Supports Website Pages**: Explore how the personalization app now enables you to create audience-specific versions of website pages without duplicating pages or manually adjusting individual modules, making it easier to scale personalized experiences. Request beta: https://app.hubspot.com/l/product-updates/?rollout=283897 - **Retroactive SLAs**: Find out how admins can now apply SLA changes to existing tickets, not just new ones, ensuring reporting accuracy and consistent expectations for agents and managers. Join beta: https://app.hubspot.com/l/product-updates/?rollout=286896 Join us every weekday morning to stay informed about the latest HubSpot capabilities and ensure you're not sleeping on features that can transform your business operations. Whether you're focused on data reliability, marketing automation, or customer experience, this episode delivers actionable insights to help you leverage the platform you already own.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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