Wake up, customer platform! Join Chris Carolan, Casey Hawkins, and George B. Thomas as they break down eleven HubSpot updates covering AI-powered support unification, answer engine optimization, customer portal redesign, and conversation workflow automation. In this episode, you'll discover: - **AEO: Create a Blog Post from a Recommendation**: See how you can now generate AEO-optimized blog articles directly from visibility recommendations, turning insights into ready-to-edit content. Request beta: https://app.hubspot.com/l/product-updates/?rollout=298927 - **AEO: Track and Improve Your Brand Visibility in AI-Powered Search**: Explore HubSpot's Answer Engine Optimization tool for measuring and improving how your brand appears in AI-generated responses from ChatGPT, Gemini, and more. Request beta: https://app.hubspot.com/l/product-updates/?rollout=277890 - **Find Reports You're Not Using**: Discover a new reports list view that surfaces reports untouched for six months or more, making portal cleanup faster. Join beta: https://app.hubspot.com/l/product-updates/?rollout=224905 - **Enhanced Frozen Columns**: Learn how the upgraded table experience lets you freeze as many columns as you need with intuitive drag-and-drop controls. Join beta: https://app.hubspot.com/l/product-updates/?rollout=291892 - **Revert to Prior Revision in Workflows**: Find out how workflow revision history now lets you roll back to a previous version when changes don't go as planned. Join beta: https://app.hubspot.com/l/product-updates/?rollout=285055 - **Send from Outlook Aliases**: See how Outlook users can now send emails from CRM using their connected account aliases without leaving HubSpot. Join beta: https://app.hubspot.com/l/product-updates/?rollout=187901 - **TikTok Ads Integration**: Discover how connecting your TikTok ads account brings ad data, attribution, and audience sync into HubSpot alongside your other channels. Join beta: https://app.hubspot.com/l/product-updates/?rollout=284907 - **Unifying Reply Recommendations and Customer Agent**: Learn how these two experiences are merging into one, giving reps AI-powered reply suggestions inside Help Desk without deploying a fully autonomous agent. Learn more: https://app.hubspot.com/l/product-updates/?rollout=284912 - **Brands Support in Invoices, Payment Links, and Subscriptions**: Explore how multi-brand organizations can now carry the correct branding through to invoices, payment links, and checkout pages. Learn more: https://app.hubspot.com/l/product-updates/?rollout=283912 - **Updated Customer Portal Powered by CMS**: Find out how the redesigned customer portal brings CMS-level design flexibility, multi-conversation views, and improved search to your self-service experience. Request beta: https://app.hubspot.com/l/product-updates/?rollout=273889 - **Rotate Record to Owner Action in Conversation-Based Workflows**: See how automated conversation handoffs now respect inbox permissions and route to the right team members. Join beta: https://app.hubspot.com/l/product-updates/?rollout=277897 Catch us live every weekday morning at 7:30 AM Central on LinkedIn, or listen anytime on Spotify or Apple Music!

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