Wake up your HubSpot experience with our latest episode of the unofficial HubSpot Updates Morning Show! In this engaging session, Chris Carolan, along with co-hosts Casey Hawkins and George B. Thomas, dives deep into the latest updates that can elevate your marketing game. In today's episode, we discuss: 1. **Creating New Contacts from Social Interactions**: Set to launch on May 15, 2025, this public beta allows social marketers to seamlessly create CRM contacts from comments, mentions, and direct messages. Discover how this integration enhances lead generation and customer journey tracking. 2. **Form Submissions from Excluded IPs**: Get insights into the new approach to managing form submissions from excluded IPs and referrers, ensuring your CRM data remains clean and accurate. 3. **Sunsetting Legacy Scoring Properties**: As of August 31, 2025, HubSpot will replace legacy scoring properties with advanced scoring tools. Learn about the benefits of this transition and why it's essential to migrate your existing scores. 4. **Date and Time Personalization in Marketing Emails**: Effective April 16, 2025, marketers can now include specific date and time properties in their email communications, creating personalized customer experiences. Join us as we break down these updates in detail, share actionable insights, and answer your burning questions about maximizing HubSpot's capabilities. Whether you're a seasoned user or just starting, this episode provides valuable knowledge to help you leverage the full potential of the HubSpot platform. Don't miss out on these exciting developments that can transform your marketing strategies!

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