Business of Sport: The Price of Gold

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Recorded30 Aug 2019

Publisherpodcasts.files.bbci.co.uk ↗

Handlerec:5844239

Show notes

It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet.A number of sports will be making their debut at the games - one of them is competitive climbing. But who sponsors a brand new sport, and how do they get funding?

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