Welcome to Waste No Day Podcast! In this episode, Josh Kelly shares how anchoring can be used to motivate employees and create emotional connections with customers. Josh Kelly's success story in the home service industry had an unexpected twist that propelled him to greatness. Growing up in a family deeply rooted in the trades, he learned the value of hard work and dedication. But it was his discovery of the 51% rule that helped him take his business to the next level. Despite facing challenges and setbacks, Josh's unwavering commitment to growth and personal improvement anchored his success. Here's a breakdown of what to expect in this episode: Discover valuable insights into the ever-evolving home services industry. Master the art of utilizing emotional anchors to stay motivated and focused. Gain a competitive edge by leveraging unique selling propositions in your marketing strategy. Grasp the impact of private equity firms on the growth of home service businesses. Learn the significance of continuous education and training in expanding your home service venture. And so much more! About Josh Kelly: Josh Kelly is the CEO of Clover Marketing and Consulting, as well as the host of the LIP Service For Contractors podcast. He teaches home service business owners how to consistently grow companies from seven figures all the way up to nine figures. He has helped his own family business, a local heating, cooling, and plumbing company in Phoenix, grow from $7 million to $175 million in just 14 years. He has been featured on stages with Zig Ziglar Foundation, Dave Yoho, and the EGIA, as well as on major platforms like CBS, Fox, and NBC. Connect with Josh Kelly on… Website: https://www.growwithclover.com/ LinkedIn: https://www.linkedin.com/in/josh-kelly-clover/ Connect with Waste No Day! Website: https://www.wastenoday.com Facebook: https://www.facebook.com/profile.php?id=100064230695791 Podcast: https://podcasts.apple.com/us/podcast/waste-no-day-a-plumbing-hvac-and/id1543265737 Tiktok: https://www.youtube.com/channel/UCmdBUSQcb_UtbqcYYaI6tcg Spotify: https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ

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