Send us a textHow would you feel if you walked into a store and the product you wanted wasn't available? What could you do as a customer service rep if you had this customer at your store? The sales rep in you might be tempted to swipe the credit card. But if you can't deliver on your promises, this transaction may fire back in ways you wouldn't expect. This is where the newer eCommerce architecture allows you to explore scenarios such as buy-online-pick-up-at-store or buy-in-store-ship-to-customer. But these architectural patterns are easier said than done. They require deeply capable platforms such as Shopify. But most importantly, it requires an architecture that can support the demanding needs of such transactions. So what are innovative brands doing to implement this architecture?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss a Shopify case study. We discussed their challenges and drivers for choosing Shopify as their platform and if it would be the right decision for them. Finally, we discussed the nuances associated with the omnichannel and multichannel architecture and why pre-integrated POS with the eCommerce platform is critical for the omnichannel experience.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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