Wie Staaten sich selbst vermarkten – Jessica Gienow-Hecht

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Recorded25 Jun 2025

Publisherwww1.wdr.de ↗

Handlerec:3365328

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"Nation Branding" – so nennt man es, wenn Staaten versuchen, ihren eigenen Ruf bewusst zu verbessern und zu kontrollieren. Im Gespräch mit Tobi Schäfer erklärt Historikerin Jessica Gienow-Hecht, wie die Selbstdarstellung gezielt einsgesetzt wird. Von WDR 5.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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