Sarah Creal has spent decades behind the scenes of the beauty industry, developing some of its most iconic products and working with some of the biggest names in beauty—including spearheading the collaboration between Victoria Beckham Beauty and Augustinus Bader. Now, she’s building a brand specifically for women over 40, a demographic she believes the beauty industry has largely misunderstood, underrepresented and, in many cases, ignored.In this episode, Sarah joins me for a very honest conversation about beauty, aging and what women actually want as they get older. We talk about what she learned from surveying thousands of women over 40, why so many products are still formulated and marketed with much younger women in mind, tokenism and representation in beauty, and why “aging gracefully” can feel like yet another impossible standard women are expected to live up to.We also get very practical: the biggest mistakes we make in our beauty routines, what actually causes makeup to pill, the three products every woman should have in her makeup bag, why the idea that we should wear less makeup as we age is a myth, the most overrated beauty trends, what makes makeup look expensive, and how to get that elusive “rich girl skin.” Plus, Sarah shares some of the insider secrets she’s learned from decades of developing beauty products—and what separates a genuinely great formula from one that’s mostly marketing.You can find Sarah at @sarah.creal on InstagramThanks to my sponsors:Visit http://get.justthrivehealth.com/pages/well for a free 90-day supply of their new Digestive Bitters when you start a 90-day Just Thrive probiotic subscription.Head to paleovalley.com/well or use code well at checkout for 15% off your first purchase.Use code ARIELLE15 for $15 off your first purchase at thirdlove.comTry Salt and Stone’s discovery set to find your signature scent - Go to SaltandStone.com/WELL and use code WELL at checkout for 15% off your first order. Visit sephora.com or your local Sephora store to shop dae’s Cactus Fruit 3-in-1 Styling Cream.Head over to thisisneeded.com and use code WELL for 20% off your first order. Start taking supplements your body can actually absorb. Go to absorbmore.com and enter WELL at check out for up to 35% off your first order.Get a free 8-count Sample Pack of LMNT’s most popular drink mix flavors with any purchase at drinklmnt.com/well. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related