WFA's Better Marketing Pod with David Wheldon

podcast

Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to som...

Business 53 recordings 2020 → today Monthly updated Aug 18
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Ep 52: Andrew Tindall on defining creativity and why emotion matters for effectiveness contributed by Lukas · Aug 18
Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose contributed by Lukas · Jul 1
Ep 50: 50 episodes in David Wheldon reflects on conversations with the world’s top marketing minds contributed by Lukas · Jun 8
Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge" contributed by Lukas · May 6
Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters contributed by Lukas · Apr 1
Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption contributed by Lukas · Mar 3
Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impact contributed by Lukas · Feb 3
Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review contributed by Lukas · Dec 14, 2025
Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency contributed by Lukas · Nov 26, 2025
Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance contributed by Lukas · Oct 1, 2025
Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin contributed by Lukas · Aug 25, 2025
Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev contributed by Lukas · Jun 9, 2025
Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta contributed by Lukas · Apr 28, 2025
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers contributed by Lukas · Apr 2, 2025
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose contributed by Lukas · Mar 26, 2025
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF contributed by Lukas · Mar 5, 2025
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot contributed by Lukas · Dec 12, 2024
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark contributed by Lukas · Nov 27, 2024
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA contributed by Lukas · Sep 3, 2024
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan contributed by Lukas · May 30, 2024
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Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

World Federation of Advertisers (WFA) wfanet.org/bettermarketingpod RSS Apple