How the NFL Is Winning a New Generation of Fans

episode

Wharton Marketing Matters not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

Your partner wants profit. You want freedom. Now what? 22 min · 16 Sep 2026 · The Optometry Success Podcast

Board of County Supervisors Meeting - Work Session - Sep 15, 2026 3h 17m · 15 Sep 2026 · Prince William County Board of Supervisors

Finance and Budget Committee - Sep 15, 2026 1h 43m · 15 Sep 2026 · Prince William County Finance and Budget Committee

The Art of True Happiness | Dr. Arthur Brooks 2h 49m · 14 Sep 2026 · Huberman Lab

The Chris Wolfe Podcast: The Power of Quality Supplements 48 min · 14 Sep 2026 · EyeCode Media

NPR News: 09-13-2026 6PM EDT 4 min · 13 Sep 2026 · NPR News Now

Report any issue

Source

Recorded10 Sep 2026

Publisherfeeds.acast.com ↗

Handlerec:20326531

Show notes

The NFL's most important currency is not a product. It is relevance.Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains how the league is reaching new generations of fans while staying connected to its core audience. She discusses the global strategy behind the Bad Bunny halftime show, turning players into human stories through the NFL's Helmets Off initiative, creating content for Gen Z, and introducing American football to fans around the world. Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in