Welcome to the What's Next! Podcast with Tiffani Bova. I'm thrilled to welcome Phil Gilbert to the show today. He is IBM's former General Manager of Design, where he helped transform one of the most traditional companies in the world into a global design thinking powerhouse. In his new book, Irresistible Change, he pulls back the curtain on how he did it. THIS EPISODE IS PERFECT FOR…leaders and innovators who want to spark meaningful change in their organizations. If you're trying to turn great ideas into action and scale creativity across teams, this episode will challenge how you think about transformation. TODAY'S MAIN MESSAGE…change is inevitable but how you lead it determines whether your organization thrives or stalls. Phil shares how he helped one of the most traditional companies in the world reinvent itself from the inside out. In this conversation, Phil explains how to build a culture that listens instead of dictates, why mandates fail, and how "every day is a prototype" when you're leading transformation. KEY TAKEAWAYS: Transformation succeeds when it's treated like a product, not a mandate. Sustainable change starts with small, willing teams that create momentum. Design thinking isn't about becoming a designer, it's about empathy and experimentation. Culture drives outcomes more than any single tool or technology. Every day and every idea is a prototype for what's next. WHAT I LOVE MOST…Phil's reminder that meaningful change doesn't come from top-down directives. It comes from people who are empowered to experiment, collaborate, and learn. Running Time: 28:23 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Phil Online: LinkedIn Website Phil's Book: Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success

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