Welcome to the What's Next! Podcast with Tiffani Bova. Every once in a while, I get to sit across from someone who didn't just participate in an industry, but helped change what we expect from it. Ron Johnson is one of those people and I'm excited to have him as my guest. At Target, he helped bring great design to the mass market. At Apple, working alongside Steve Jobs, he created the Apple Store and helped reimagine a store as something much bigger than a place to buy things. He also has been the CEO of JCPenney and founder of Enjoy Technology. He has a new book out, Shop Different. THIS EPISODE IS PERFECT FOR…entrepreneurs, founders, and business leaders looking to challenge conventional thinking, create differentiated experiences, and turn bold ideas into lasting business impact. TODAY'S MAIN MESSAGE…great businesses are about more than selling a product. Ron shares what he learned at Target, JCPenney, Apple about creating experiences that make people want to come back. He also talks about why leaders need both conviction and an open mind, and why the right people and culture are so important when you're trying to do something new. KEY TAKEAWAYS: Conviction matters, but leaders need to stay close to customer feedback and remain open to changing course. The best customer experiences start with a clear vision and an employee experience designed to support it. Differentiation isn't simply about being different, it's about creating something meaningfully better. Transforming a business requires the courage to think beyond what has worked in the past. The strongest brands create experiences that go beyond transactions and give people a reason to come back. WHAT I LOVE MOST…the best innovations don't always start with a goal of changing the world. They start with someone willing to think differently, do the work, and create something people genuinely value. Running Time: 28:05 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Ron Online: LinkedIn Ron's Book: Shop Different: How Retail Revealed Apple's Genius

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