Nir Eyal is one of the leading behavioral design experts on the planet. Nir is best known of author of the bestselling book Hooked: How to Build Habit-Forming Products, which sold over a quarter million copies and is a Silicon Valley must-read. After writing the book and consulting for some of the top tech companies in the world (twitter, facebook etc) he realized that he had helped to create a monster. Technology companies were using these strategies so effectively that people were losing the power to control their attention, time and energy online. So, he wrote another book to help people reclaim one of the most fundamental skills of the digital age... Nir's new book recently launched and is called, Indistractable: How to Control Your Attention and Choose Your Life. Nir’s perspective is very unique since he understands distraction from the inside out. In this episode he shares some incredibly novel, practical insights, including: - Why the root cause of distraction has nothing to do with our phones. - Why we’re not actually “addicted” to our phones and why saying so is hurting us. - How to finally focus and do what we say, in business and in life. - How to create an indistractable workplace. You can read what some very prominent people are saying about Indistractable here: NirAndFar.com/Indistractable.

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