What happens when AI collides with the world of marketing? A seismic shift — but only for those ready to embrace the upheaval. On this recap episode of Where AI Works, host Kartik Hosanagar reviews the four compelling conversations that made up the show’s inaugural season. Jonathan Halvorson, Global SVP of Consumer Experience at Mondelēz International, kicked things off by emphasizing the impact of AI on content creation and media spend — and the importance of preserving brand distinctiveness in an AI-driven landscape. Accenture CMO Jill Kramer shared her personal journey from AI skeptic to champion, outlining a practical roadmap for reskilling marketing teams at scale. David Droga, founder of Droga5 and CEO of Accenture Song, challenged the creative industry to embrace AI not as a replacement, but as a way to elevate originality and move beyond mediocrity. Finally, Accenture’s Chief AI Officer Lan Guan highlighted the gap between AI investment and scaled execution, and stressed the critical need for trust and governance. Together, these voices deliver a powerful message to business leaders: to harness AI's true potential, you must act boldly, intentionally, and creatively.Episode Highlights:2:05 - Jonathan discusses the importance of embedding brand distinctiveness in any AI-generated content your company creates.4:45 - David explains his provocative stance that not all creativity is worth saving.6:52 - Lan spells out why trust and explainable AI are more important than ever due to the rise in agentic systems.2:05 - Jonathan discusses the importance of embedding brand distinctiveness in any AI-generated content your company creates.4:45 - David explains his provocative stance that not all creativity is worth saving.6:52 - Lan spells out why trust and explainable AI are more important than ever due to the rise in agentic systems.

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