Early on in her work with her nutrition patients, Tanya Zuckerbrot, CEO and Founder of F-Factor, discovered an essential truth: traditional diets don’t work because dieters feel deprived and hungry. She knew that the key to weight loss and wellness lay in a program that offered freedom, flexibility, plenty of fuel, room for dining out and having a cocktail, and a smarter, not longer, exercise routine—in other words, a program that was sustainable. And she knew that fiber was the key. This rock star in the world of nutrition went on to create the F-Factor Diet that’s been reshaping bodies and improving health for years. Hear about her science-based, easy-to-live-with approach and her journey to this amazing, multifaceted business.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com

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