Katie Grissom is the Head of Retail and Mixed-Use, Americas at Nuveen. She explains the company's retail investment strategy, emphasizing the importance of understanding consumer behavior. Katie points out the evolving demands of millennials, the significance of convenience culture, and the potential impacts of Gen Z's burgeoning buying power. Real-life examples of successful retail environments, such as Specialty Shops SouthPark in Charlotte and a Whole Foods-anchored center in Franklin, Tennessee, are used to illustrate her points. The conversation also touches on the balancing act between upscale and value retail, and the future considerations for retail in the face of changing consumer habits. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: [email protected] Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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