Michael Rubenstein is CEO of Wally's, a rapidly growing travel center brand known as the "Home of the Great American Road Trip." Michael takes us on a tour of the company's third and largest location, a 53,000-square-foot facility in Whitestown, Indiana, and explains how Wally's is redefining the travel stop experience. He covers the company's origins, its retro Americana branding, an expansive food program featuring in-house chefs and made-from-scratch items, a massive retail section with original merchandise, and the real estate strategy behind site selection. Rubenstein also discusses private label products, EV charging, dwell time, and plans for a fourth location in Kansas City. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: [email protected] YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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