What if you could create a movement that redefines how people socialize and unwind, without the downsides? That's exactly what Jen Batchelor, Founder of Kin Euphorics, is doing. In this episode, Amy Jo uncovers the moment Jen asked herself, Why Not Now? and began to build a revolutionary product within a brand-new category. From growing up in Saudi Arabia - where her father secretly brewed his own drinks (did someone say "Renegade"!?) - to pioneering the future of functional beverages, Jen shares her journey of blending ancient traditions with modern science to create a new way to celebrate. She talks about the pivotal moment in a high end grocery chain that sparked the idea for Kin, the challenges of being a solo founder, and how becoming a mother has reshaped her approach to business, and life. You'll learn about the highs and lows of entrepreneurship, from why Jen turned down a $16M deal to scaling Kin with a lean, mission-driven team. Amy Jo and Jen discuss breaking industry norms, the power of trusting your intuition, and why not all pleasure is created equal. If you've ever dreamed of disrupting an industry, balancing ambition with personal well-being, or simply finding a new way to celebrate without compromise, this episode is for you. Learn more about Kin: https://www.kineuphorics.com/ Follow Jen: https://www.instagram.com/jenofkin/ Get Amy Jo's newsletter: http://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking Learn more about Renegade: http://www.renegade.global/ Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com Follow Amy Jo… Instagram: http://www.instagram.com/amyjomartin/ X/Twitter: http://twitter.com/amyjomartin Facebook: http://www.facebook.com/AmyJoMartin/ YouTube: http://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: http://www.instagram.com/whynotnow/ Buy Amy Jo's book: http://amyjomartin.com/book Follow Renegade Global: http://www.instagram.com/renegade_global

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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