You’re not buying an apartment. Your biases are buying it for you.

We unpack the psychology that makes property buying so risky and share the biases that almost had us purchasing a unit above a bong shop because of plantation shutters. We lay out simple steps to slow down your thinking, separate what can change from what cannot, and make a cleaner call.• urgency and fatigue pushing “that’ll do” choices• halo effect from shiny features masking defects• anchoring on price guides and fake discounts• scarcity pressure and authority cues from agents• sunk cost from time, travel and rapport• overconfidence about “fixing” structural limits• confirmation bias and selective evidence• endowment effect and loss aversion once attached• optimism bias around income, rates and levies• practical guardrails and a cooling-off habitAnd don’t forget to subscribe, rate, and review the podcast and share it with your fellow smart women and alliesSend us a message!Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

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