Building your personal brand is not just a nice to do, it is a must-do. No matter how introverted or against social media you are - building your personal brand is critical on so many levels. During our conversation with Kate Pozeznik, who is a personal branding expert, she shares her views on how, why, and what you need to do to build your personal brand. One of the most important aspects of building your brand is to know that 70% of employers evaluate candidates by watching what you say and how you say it. This is one important way for employers to keep an eye on how you are being inside and outside of your place of employment. We also discuss how our identity gets tied to our careers and that we are so much more than our careers. We are leaders, moms, sisters, community activists, friends, thought leaders and the list goes on and on. Our identity is not what we do but more about who we are, what are we known for, our values, and to make it personal and yet still professional. So building your brand and being authentically you is more important than ever. Kate shares wonderful tips on how to get started such as updating your LinkedIn profile and using Canva to create a banner for your backdrop. But it’s not just about having a LI profile, it’s about setting yourself up as a thought leader and many of us think “What do I have to share that would interest others?” Chances are if you are thinking that someone else is thinking the same thing you have the opportunity to engage with other like-minded individuals. She also recommends you google yourself – by conducting a social media audit you ensure that what is online is reflective of who you want the world to see and get to know. These are just a couple of her tips, have a listen to learn more and if you have questions please feel free to reach out. Or if you know someone who would gain from listening to this episode of the WIL Talk podcast please do share with them. Kate Pozeznik is a personal branding expert and founder of Quirk. She has been cited in Buzzfeed, AARP, and Upworthy. She is also an ADHD and mental health advocate, avid traveller, Salsa and bachata dancer and so many more interests. If networking is not your thing, maybe it’s time to start loving it. Visit us at www.wilempowered.com to learn about our own demand networking course and move from hating it to loving it. Monthly we host live Q&A sessions where you build your networking skills, ask questions and make new connections. #personalbranding #networking #connecting #identity #wilempowered #wiltalk

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